Joya - the world's softest shoe

Joya - The New Comfort Walking
The young Swiss shoe developer Karl Mueller Jr., whose father, Karl Mueller Sr., invented the MBT and sold the company in 2006, has created a new revolutionary shoe called Joya, representing a new category of comfort footwear. Joya shoes make walking joyful, fun and effortless, they move you -- both physically and emotionally. .

Experience effortless walking
Joya uses futuristic internationally patented Sole Technology that delivers a sensation while walking that has really never before been encountered. You are given the emotional experience of walking effortlessly on a concrete planet. It's not about sculpting and toning a chiselled physique. It's not about being the "cure-all" shoe for orthopaedic pain. It's simply about making walking a joyful and effortless experience.